Trends come and go, but classics are furever. Just like my red dog collar, which I’ve been told really brings out my big, meaningful doggy eyes. (Luff you mum!)

Designed to last, it’s made from the best quality nylon and has a woven finish that feels soft and smooth on my fur, without ever snagging or pulling. It also has reflective stitching which helps me stand out even more. The best bit is it even comes with a matching lead and harness to keep me looking like the most dapper dog on the block!

Sizes are fully adjustable and have a 4-point locking system buckle for added security. And because dogs love activewear too, it comes in inclusive sizes ranging from Chihuahua small up to American Bulldog extra-large.